The Client:
Beyond Identity is a B2B SaaS company in the cybersecurity space. With technical account management, tight HubSpot integrations, and sales enablement, we executed a coordinated cross‑channel growth strategy focused on lifecycle stage clarity and pipeline velocity.
The Challenge:
How Do You Animate Purity Without Touching a Camera?
Create emotion, elegance, and prestige with no physical product, no cameras, no set.Our mission?
Reveal Ms.Enchanté in a way that felt couture-grade, sensorial, and unforgettable entirely imagined through pixels, physics, and visual poetry.Our Approach:
The Concept: A Hatching of Purity
- Color Palette: A rich, velvety green paired with polished gold—timeless codes of elegance and prestige.
- Composition: Clean. Centered. Unapologetically premium. The product is the hero in a minimalist stage, framed by vertical architectural fins that evoke depth, tranquility, and high design.
The Animation: A Liquid Ballet in Slow Motion
The reveal unfolds like a ritual. A glowing orb refracts light, surrounding the jar like a protective cocoon. Then—burst.
Water explodes in graceful slow motion. Droplets glimmer like diamonds. The jar emerges, revealed like a jewel being born from liquid. Every frame is art-directed to evoke softness, power, and hydration.
Cinema 4D – Our Core Animation Stage
- Composed a slow, cinematic rhythm and camera choreography
- Built a pixel-perfect 3D twin of the Ms.Enchanté jar
- Animated the reveal as a crescendo—matching the tone of haute skincare
Houdini – Simulating the Soul of Hydration
- Created a suspended water orb that acts as a lens and a cradle
- Engineered fluid simulations with high viscosity, surface tension, and caustics
- Designed chromatic aberration and particle dynamics for cinematic realism
Redshift + Arnold – Dual Engines for Photorealism
- Redshift accelerated the look-dev with fast, PBR-based lighting iterations
- Arnold handled final renders with ray tracing, refractive caustics, and soft light falloff
- Every droplet, glint, and gold reflection crafted with obsessive attention to detail
Materials & Texturing: When Digital Feels Physical
- The Jar: A soft, satin-finished green material that diffuses light luxuriously
- The Gold Trim: Metallic PBR with brushed finish—reflecting elegance, not flash
- The Label: High-res, crisp, glowing softly with subtle falloff to mimic print-on-glass