The Brief
AVOO Motors approached 10X Africa with a clear ambition: to establish a modern, minimalist, and future-forward identity that could drive both trust and transformation in Africa’s emerging automotive ecosystem. The brand needed to signal sustainable innovation while commanding presence in a category dominated by legacy players.
Design Strategy
Simplicity as Strength. Futurism as Function.
Our visual identity system for AVOO Motors was built around three core principles:
- Timelessness: A brand that transcends short-term trends
- Minimalism: Precision in form, powerful in silence
- Innovation: The future visualized in one sharp silhouette
The Icon:
We created a bold, stylized “A” — a sharp-angled monogram constructed from geometric forms — signifying agility, advancement, and acceleration. The negative space allows it to breathe, projecting future-readiness.
Logo System & Typography
The logo combines a modern sans-serif typeface with deliberate character spacing to evoke power, precision, and reliability. The customized letterforms in "AVOO MOTORS" blend symmetry with confidence—engineered to scale across heavy machinery, apparel, and digital dashboards alike.
Color Palette
A deliberate contrast of bold red, matte charcoal, cream, and soft beige allows the brand to flex across industrial and digital touchpoints.
- Crimson Drive: Passion, Energy, Forward Motion
- Shadow Steel: Strength, Power, Engineering
- Ivory Core & Sandstone: Clean minimalism with a nod to green futures
Collateral & Applications
We expanded the identity into a full suite of visual assets and real-world applications, including:
- Vehicle branding & service uniforms
- Stationery & merchandise (hard hats, banners, mugs, keychains)
- Trade show booths & corporate roll-ups
- Bold branded patterns derived from the “A” icon
