Thought Leadership News

Where we’ve spoken and what we believe, from keynote panels to reports, insights, and recent media features.

The Future of Media Planning in Uganda:

The unveiling of findings from the 2024 Establishment Survey led by IPSOS and the National Audience Measurement Survey Technical Research Team (NAMS TRT).

Africa’s Leap From Consumer to Creator in the Age of Technology

Africa must rethink the fundamentals of its microeconomic environment to attract investment and innovation from big technology firms.

Rebalancing Africa’s Digital Narrative

At the heart of Africa’s modern media conversation lies a paradox: a continent rich in oral tradition, culture, and creativity—yet underrepresented in the global digital narrative.